The Brand

The unusual mix of virtues is evident in Shei's pillow book, which has been held as a perfect social comment of the era. Shei was undoubtedly a girl out of time, possessing the charm and bravado of a modern day woman in a world dominated by men. So shei collection is a collection of inspired underwear and sleepwear combining great fit and fashion at fabulous prices.

The range breaks into smaller sub- collections each with a personality and style of their own. "So Divine" is full of lacy lingerie perfect for those 1950 starlet moments in shades of scarlet plum, and jet black. "So Blush" is for the coquette, mixes of sugary pastels and whites with hints of candy stripe and florals. "So Bare" brings together seamless second skin undies perfect to push up, hold in and hide away. "So Slumber" groups together nightwear from classic pyjamas to sleep shorts and camis with elegant kimono robes.