... for our Lingerie and Sleepwear ranges comes from the fairytale characters and fictional heroines we remember from tales of childhood, and what might happen to these characters as they grow up. We use these projected heroines as our muses... What would Gretel be doing with herself in her late teens or early twenties? How does she wile away her evenings and most importantly who is she dressing up (and undressing) for. We are styling a modern day Cinderella for a date in the city, a Little Mermaid for a weekend away at a health spa. All of our ranges encompass an element of fantasy, some tongue in cheek humour and lots of contrasting colours and fabrics.

The Sista Shei girl is a dreamer, a thinker, a romanticist, a fantasist, a believer. One day her Prince will come, and she wants to be looking like a Princess when he does!

She doesn't take anything too seriously and she loves life. She embraces new experiences and rarely says no to anything or accepts no for an answer.