Sista Shei is the little sister of the So Shei lingerie brand. Born from the success of So Shei, Sista was created in response to the demand of a younger customer who was carrying out for the lingerie in the same beatiful fabrics that have become our signature, but favored vibrant contrasting colours and unconventional cuts. She wanted grown-up, sassy shapes with a twist of irreverence and a pinch of Magic Spice. And we delivered to her underwear beyond her wildest dreams...

The Sista team is a very small and close knit family who all share a love of fantasy and fantastic pants! We all live happily together ina little office above a little shop in South Molton Street and exist on a diet of tea, strawberries and yum-yums. And we all share in the belief that from the tiniest of magic beans, giant beanstalks grow...