The Spirit

Shei Shonagon was a Japanese lady of the court on 10th century Japan. She was in service to the royal court emperors & warriors, so powerful & graceful is her character & writing which is evident in her Pillow book, in which she records her cultural observations, sexual exploits & adventures, with the movers & shakers of ancient Japan. She writes with such confidence, bravado & charm, as if she is a modern day "Sex in the City" girl..... Hence the brand name 'So Shei'; this is the sprit of the brand and a state of mind of every woman!

The inspiring spirit of Shei Shonagon is mirrored in the cool, independant urban chicks of today.

We swing full circle to the utterly feminine modern day "Sex in the City" Manhattan girls, chic snooty Sloanes, Notting Hillbilly girls, Tantalizing Tokyo girls, Brat Princess chicks in Bombay, Fellinian Babes of Sicily, achingly Hip Valley girls of L.A, Ultra Moody Parisian girls & Sultry Spanish dames.

Our girl is a Global modern phenomenon; she ecompassess the spirit of modern girls the world over. So full of passion, Va Va Voom, subtlety, powerful, with a real fire in her belly, she is just oh So Shei!